Immersive & Intelligent
Systems Studio

Real-time, spatial, and agentic systems — AI, XR, virtual production, and games on a 20-year engineering bench.

Start a project

Slashing LLM Costs: Why We’re Moving to TOON for Heavy Payloads

Slashing LLM Costs: Why We’re Moving to TOON for Heavy Payloads

TL;DR We’re spending too much on JSON overhead in LLM calls. By switching to TOON (Token-Oriented Object Notation) at the LLM boundary only, we can cut token usage by 40–60% for structured data without sacrificing accuracy, compatibility, or developer sanity. Last month, while reviewing our AWS bills for a marketing automation project, I noticed a […]

Read more →
AWS vs Azure: Difference Between AWS and Azure in Cloud Services, Pricing & Use Cases

AWS vs Azure: Difference Between AWS and Azure in Cloud Services, Pricing & Use Cases

Cloud computing has transformed how businesses operate, offering flexibility, scalability, and cost-efficiency. Two of the most prominent cloud platforms, Amazon Web Services (AWS) and Microsoft Azure, dominate the market. Understanding the difference between AWS and Azure is crucial for organizations aiming to leverage cloud technology effectively. In this article, we explore their services, pricing models, […]

Read more →
Why AI-Driven CRM Systems Are Replacing Traditional Sales Tools

Why AI-Driven CRM Systems Are Replacing Traditional Sales Tools

Sales organizations are no longer operating in a predictable, linear environment. Instead, they are navigating complex buyer journeys, data-heavy pipelines, and intense competition. This is precisely where AI-powered CRM solutions are redefining how modern sales teams operate. Unlike legacy systems, AI-powered CRM solutions combine automation, intelligence, and real-time insights to drive faster decisions and higher […]

Read more →